Whether or not travelers trust AI would almost be irrelevant to OTAs if the LLMs don’t trust them enough to surface their inventory for discovery. The contest is on behind-the-scenes battle to become the LLMs’ OTA fave.http://dlvr.it/TTKJbQ
The post OTAs Are Betting on Traveler Trust. But the Scramble Is On to Win the Trust of AI Agents first appeared on Vacation Travel Listings.
http://dlvr.it/TTKJjk
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